campaign Now that we have put into play with current political parlance, the highest expression of communication between the candidate and the voter. By language we understand the message transmitted to us in the news, at rallies or in the advertisement of free electoral propaganda, which is more prone singularly most votes in the previous call that all those with your list a particular constituency, hence the ridiculously one public television station to issue the same message five times a game, three on the second and the third. To me that I have partidos únicamente han elaborado un solo mensaje y, verdaderamente, tal reparto de espacios resulta antagónico. Y por lenguaje político hemos de entender también los carteles y cartelones electorales (con o sin photo shop ; esto es, traducido literalmente de la lengua de Shakespeare, ‘tienda de foto’), es decir, el lenguaje no verbal. El PSOE, en alguna comunidad autónoma ha cambiado su color tradicional rojo por el blanco: en Madrid siguen usando el rojo y en Castilla-La Mancha han optado por el blanco y negro, dando un aspecto de mayor seriedad al candidato pero haciendo que los ojos se vayan, inevitablemente, al llamativo rosáceo de UPyD o al azul del PP (este último partido ha vuelto al azul already used before, less aggressive than the orange). Izquierda Unida, by contrast, combines the three colors unevenly reference, highlighting the portrait of their candidate on a white background: it is definitely more with the bright red letters. I find the ads very elaborate, idyllic and tranquil, which have a particular advantage of the hand of a child (birth in the socialist case or low age at the popular spot), as a symbol of future or landscapes based on a given region (eg the Castilian party, presented in Castilla and León, Madrid and Castilla-La Mancha) as Castilian nationalist political groups. Others are almost rudimentary sound, to appear to lack of resources. The question is to give us the image of being within us, to be our alter ego. And the slogans ... The Socialists in Madrid and Castilla-La Mancha approach their candidate the voter presenting it as a technical solvent ("The president of the common people," Thomas said of Gomez, or, "With Barreda, won Castilla-La Mancha"); the PP is attached to the candidate with his team and his party, on the one hand, with the city, which is represented by the slogan by a pronoun ("Centered on You"): Just as this match is at the center the political spectrum, in a play that speaks of a centrist party committed (centered) in resolving the issues of the voter. IU asked to be a voter who takes the initiative: "plenty of reasons. Move. " We'll see what happens on May 22 and to what extent the propaganda support.